Meet the HEAD of bald
Hillel Hurwitz
Founder and CEO, Brand Strategy Expert,
Creative Visionary, Marketing Machine
Hillel is an award-winning brand strategist with over 15 years of brand marketing experience across verticals. He was educated in the physics of brand building at the School of Visual Arts in New York City where he graduated at the top of his class with a Master’s in Brand Strategy and as the recipient of the Paula Rhodes Award for Exceptional Achievement in Branding. Hillel later graduated with distinction from Harvard University’s brand strategy program.
Hillel combines his global in-house and agency experience to deliver visionary brand magic each and every time. Across three continents and 10 cities, Hillel has worked with leading brands including HP, Paramount Pictures, Microsoft, Nutrafol as well as many non-profit organizations such as Momentum, The Jewish Agency, Birthright and others.
Hillel also happens to be… bald…(’s) CEO and Founder, a pop culture addict, bulk book buyer, happy husband, doting dad to three boys, and doggy-dad to a Chihuahua rescue.
Education
Penn State University
Tayla at a Glance
Tayla ran a successful advertising agency in Vietnam, building brands that are iconic today. She knows what it takes to lead our clients to success. Her expertise in marketing strategy, brand identity, and biz development has combed the way for organizations worldwide.
Career highlights
HULT Prize London Campus 2021 Winner.
Not one, but two Master’s Degrees.
Tayla-Lee Chick
Managing Director
Education
Penn State University
Trady at a Glance
Looking at Trady will tell you everything you need to know. He is meticulous in his appearance, in his style and his environment. This aesthetic sensibility comes through in everything Trady touches. He can adapt to whatever the brief calls for. His work on both big and small brands including Kellogg’s, Huggies, and Kraft Heinz is a true testament to that.
Career Highlights
A Red Dot Award for his eyewear company.
A Master’s Degree from SVA.
Education
Penn State University
Taryn at a Glance
Taryn believes that for brands (and people) to stand out, they need to be themselves. She has led creative work for USA, Mexico, Asian, Middle East and African markets. Her work has the ability to cut through borders. A social experiment for woman abuse was featured in a textbook in France and Mexico. She has worked at Ogilvy, Saatchi and TBWA on big and small brands including Mondelez, Coca-Cola, Volkswagen and Virgin.
Career highlights
Won regular awards at Cannes, One Show, D&AD and Loeries
Co-founder of the Number 2 small agency in Africa & Middle East 2018
Pitched against Droga 5 and won, twice!
Education
Penn State University
Miguel at a Glance
Miguel’s passion for branding, & visual storytelling is infectious, which is why he is the perfect mentor for our design team with his extraordinary teamwork and management skills. His creative expertise and love for design allows him to add a unique Bald spin to the work we do for our clients, all whilst helping communicate the exact desired message in stunningly visual manner.
Career highlights
Creating branding work and campaign designs in brands worldwide, such as AT&T, HBO, Cartoon Network, Telefonica, Outbrain, Radisson Hotel Group and others.
Education
Penn State University
Daniella at a Glance
Flourishing in the hustle & bustle of Tel-Aviv, Daniella is an adrenaline junkie who is always down to try new things. She uses her superpower organizational skills, her love for processes, and her background in Strategic account/project management to add tremendous value in her role at Bald.
Career HIGHLIGHTS
Strategic Partner Manager for Google.
Education
Penn State University
Adrian at a Glance
From promotional book videos with Mark Manson (author of “The Subtle Art of Not Giving a F*ck) to campaigns with Vogue, Netflix, Shell, Johnnie Walker and Zalando, Adrian’s video editing skills have the ability to capture the essence of a story with unmatched sensitivity and beauty.
Career highlights
Best Documentary New York Neorealism Film Festive, Silver Dolphin at Cannes Corporate Media & TV Awards. 2nd Prize in the XII International Photo Contest, Honors by the Jury for High Level of Artwork at Art inPost. Oh, and he won Second Prize in the Poland Drone Film Festival… blindfolded!
Education
Penn State University
Hannah at a Glance
‘When we trust our eyes to see what they actually see, we can have a real reckoning with reality and seek truth in a more direct and simple way.’ Hannah’s ability to articulate and observe has made her an asset in the startup world, and her incredible organizational skills ensure that the Finances and Operations at Bald run smoother than a well-oiled machine!
Career highlights
Holds her undergraduate degree in Art History and is currently completing a Master’s Degree in Urban Planning.
She can also lead virtual tours in the Louvre, which is no small feat!
Education
Penn State University
Winona at a Glance
Winona is a lover of tough problems, unexpected perspectives, Spanish literature, and taco trucks. She is our calm and collected Account Manager and ensures each project exceeds expectations.
Career highlights
From art museums to historic theaters, Winona has made a career revitalizing and telling stories of offbeat cultural gems across LA. Fun fact – she has helped to make marionettes for Harry Styles, Kendrick Lamar, and many more!
Education
Penn State University
Jax at a Glance
Jacqui has an interest into what makes people tick, which comes through in her work and interactions. She has worked on some of South Africa’s leading household brands like FNB, MTN, and Hyundai, and the country’s leading streaming service, Showmax. She is both an excellent Art Director and overall awesome human being.
Career highlights
During her time at Showmax, she’s worked on the most-loved shows like Tali’s Baby Diary, Temptation Island, Dam, and Steinheist.
Education
Penn State University
Erin at a Glance
Making brand strategy look easy, Erin helps provide direction and exceptional insights for our clients and creative team.
Career highlights
Graduated with her Master’s Degree in Branding at SVA.
100 Day project from SVA featured in PRINT Magazine.
Education
Penn State University
Manuel at a Glance
Manuel is originally from California, but has lived in Peru for the past couple of years. In-between surfing and finding the best coffee in Lima, he refined his skills as a Performance & Growth Marketer. He’s worked for various travel agencies, software companies and even in radio.
Tinkering and figuring things out is second nature for Manuel. Whether its fine tuning campaigns for revenue or rebuilding vintage motorcycles, he’s always up for a challenge.
Career HIGHLIGHTS
Masters in Journalism from Harvard Extension + Certificate in Marketing Management & Digital Strategy.
Featured in Harvard DRCLAS ReVista Magazine for his museum review and student view.
Education
Penn State University
David at a Glance
After a successful start in Art Direction, where he won first place at the NYF advertising awards and made a Superbowl ad, Dave decided that he has an aptitude for people and business. With an extensive understanding of client relationships, he bridges the gap between the Account folks and the Design studio here at Bald.
Career highlights
Ist Place NYF Advertising Award
3 Student ADDY Awards
Multiple national TV campaigns, billboards, and an ad spot in the 2019 Super Bowl, releasing the 2019 Toyota Supra!
Education
Penn State University
Manuella at a Glance
Manuella will take the time to get to the bottom of a problem and plan a way forward. If you’ve ever seen anyone that gets excited about labeling machines and filing systems, that’s Manuella. Her left-brain abilities combined with an overwhelming love for people make her a project manager like no other.
Career highlights
Implementing the ERP program for a global company, helping rebrand a South American insurance company, and working on the international launch for a first-to-market intelligent packaging solution are but a few of her incredible accomplishments.
Education
Penn State University
Caroline at a Glance
With the right blend of design, UX/UI, and strategy expertise, Caroline brings a thorough understanding of what makes people tick, and she can drive it all the way from research to execution and beyond!
Career highlights
A Master’s Degree in Branding from SVA.
Developed new packaging design systems for an Italian chocolate company.
Education
Penn State University
Anna at a Glance
With 10 years of big agency experience, Anna has made a name for herself as a strategically creative copywriter with an aptitude for strategic thinking and an instinct for ideas and language that stay with people.
Career highlights
Won an international marketing agency its new business contract as a one man band, who conceptualized & sold the creative platform
8x Loerie Awards.
Ix Best Ads on TV.
Co-founder of the Number 2 small agency in Africa &
Middle East 2018
Education
Penn State University
Cassie at a Glance
From redesigning the Shopify store for a high fashion brand, Minika Ko, to creating a 70s-themed promotional poster for Cage the Elephant, Cassie’s vibrant and energetic soul ensures all our designs are nothing short of magic!
Career highlights
2 x Salute Design Award winner.
Education
Penn State University
Anna at a Glance
A vibrant blend of artistry and strategy, Anna creates captivating experiences that form lasting impressions. Her design prowess drives meaningful connections and ignites positive change. Whether she’s orchestrating campaigns, illustrating, directing, or animating – Anna’s meticulous attention to detail and remarkable dedication infuse a unique flair into her work.
Career highlights
Worked on leading South African brands including Lucky Star, Aware.org, Jose Cuervo, and Lipton Ice Tea. Memorable work includes art directing and designing the acclaimed “Taste of The Nation” cookbook for Lucky Star, and a creative partnership with Facebook Africa to produce the powerful “Make it” campaign for Aware.org.
Education
Penn State University
Zilia at a Glance
With a passion for editorial design and illustration, a lot of Zilia’s work is inspired by her Mexican background.
Zilia is always up for a challenge, with her latest being training in UX methodologies.
Career highlights
Thesis for Mexican NGO, Xipaki, an NGO with a focus of providing psychological assistance to indigenous migrants in Monterrey.
Education
Penn State University
Lexi at a Glance
Lexi is a proud University of Florida graduate currently residing in sunny South Florida. When she’s not hustling with her own small business, you can catch her cheering on the Miami Heat or Florida Gators.
With a background in public relations and agency life, she knows how to work her magic when it comes to effective communication. A true go-getter if you’ve ever seen one!
Career highlights
Started her own small business which took TikTok by storm, skyrocketing her to overnight sensation status!
Education
Penn State University
Herman at a Glance
Having a marketing background with a love for agile project management and relationship building, Herman is a little all over the place! He loves problem-solving, the ocean, beer, and roadtrips, so remote working suits him well!
Career highlights
Vega Brand Activation & Brand Challenge, Wiesbaden Hochshule International Media Management Programme 2021, Helpmekaar Prestige Award, and of course, his time at Bald!
Education
Penn State University
YOHAN at a Glance
An expert in research methodologies and strategy formulation, Yohan is connected to culture, music and people.
He helps mold the foundation of our creative executions to ensure they speak to the heart.
Career highlights
From COLLINS to McDonald’s & SKYD Magazine, Yohan is a young gun in the industry who has had an explosive start.
Education
Penn State University
Adam at a Glance
Adam is making a quick name for himself at Bald, building relationships with our clients and helping with internal operations and marketing.
Career highlights
In addition to graduating Magna Cum Laude, Adam has worked extensively as a freelance web designer.
Education
Penn State University
Olivia at a Glance
Raised in Cape Town, Olivia is a young, ambitious thinker who is equally curious about the worlds of both business and design.
She’s passionate about the importance of creativity in our world and has an intuitive love for imaginative curation.
Education
Penn State University
Tayla at a Glance
Having worked within a multitude of different industries, Tayla has developed a keen sense of people, planning various projects aligning with the production process – all while learning the fine art of perfection.
Career HIGHLIGHTS
Education
Penn State University
Matilda at a Glance
Matilda has worked in creative agencies throughout her career, partnering with brands within beauty, snacks, drinks and beyond. Originally from London, Matilda is now living in New York City.
Career HIGHLIGHTS
Education
Penn State University
SAMANTHA AT A GLANCE
Based in Johannesburg, Sam is a versatile art director who savors the challenge of tackling a diverse array of projects for a range of clients.
Career HIGHLIGHTS
A Clio Silver Award, Loeries Silver Award, and 3 Loeries Finalists.
Education
Penn State University
Georgia AT A GLANCE
A designer-turned-strategist, Gee is a self-proclaimed generalist who’s process is driven by conceptual thinking. She is curious about how things work, empathetic to how people feel and think, and loves to collaborate with talented and creative individuals.
She uses her verbal and visual versatility as a tool to untangle clients’ stories, ideate compelling creative directions, and lay the foundations for brands to be built. She’s also permanently hungry, hopelessly optimistic for a good hair day, and a failed vegetarian.
Career HIGHLIGHTS
Working up the courage to shift to a creative career and getting a diploma in graphic design. Has been lucky to work in Copenhagen, London and most recently New York.
Education
Penn State University
TARYN AT A GLANCE
Standing tall at 5’1″ (on a good day), she’s proof that great things come in small packages. With a passion for creative storytelling her work is driven by a blend of inventiveness, versatility, and unwavering determination. Her mission to tell evocative stories remains strong because she believes stories ignite change.
Career HIGHLIGHTS
Embarking on a dynamic filmmaking journey having worked at Tallis Clarke Films and Harel Madhala Films. Transitioning to the bustling sets, Taryn has contributed to productions such as like BlueGreen Water, Jungle & Co, and a captivating Peugeot ad featuring Noa Kirel! Each experience fuelling her passion for visual storytelling, blending creativity with technical finesse.
Education
Penn State University
KAYLEE at a Glance
With over a decade of client management, project and traffic management and brand strategy, Kaylee has worked with and led many teams within the consumer branding sector. Having worked remotely since 2017, has enabled her love of travel and she has worked from and in close to 20 different countries, often traveling and working from where the clients are based to fully immerse herself in their brand and consumer segment.
When not travelling, Kaylee enjoys living in the English countryside and spending as much time outdoors as possible.
Career HIGHLIGHTS
Education
Penn State University
MARIO at a Glance
Fresh to the industry, Mario has a passion for growing businesses through strategic thinking and being meticulous to detail. He has a passion for business & brand strategy and is currently helping us grow bigger and bolder than ever!
