Hillel Hurwitz

Founder and CEO, Brand Strategy Expert,
Creative Visionary, Marketing Machine

Meet the bald
head, of Bald.

Hillel Hurwitz is an award-winning brand strategist with over 15 years of brand marketing experience across verticals. He was educated in the physics of brand building at the School of Visual Arts in New York City where he graduated at the top of his class with a Masters in Branding and as the recipient of the Paula Rhodes Award for Exceptional Achievement in Branding. Hillel later graduated from Harvard University’s brand strategy program.

Hillel combines his global in-house and agency experience to deliver visionary brand magic each and every time. Across three continents and 10 cities, Hillel has worked with leading brands including HP, Paramount Pictures, Microsoft, Nutrafol as well as many non-profit organizations such as Momentum, The Jewish Agency, Birthright, and others.

Hillel also happens to be… bald…(’s) CEO and Founder, a pop culture addict, bulk book buyer, happy husband, doting dad to three boys and a girl.

Meet the bald head, of Bald.

Hillel Hurwitz

Founder and CEO, Brand Strategy Expert, Creative Visionary, Marketing Machine

Hillel Hurwitz is an award-winning brand strategist with over 15 years of brand marketing experience across verticals. He was educated in the physics of brand building at the School of Visual Arts in New York City where he graduated at the top of his class with a Master’s in Brand Strategy and as the recipient of the Paula Rhodes Award for Exceptional Achievement in Branding. Hillel later graduated with distinction from Harvard University’s brand strategy program.

Hillel combines his global in-house and agency experience to deliver visionary brand magic each and every time. Across three continents and 10 cities, Hillel has worked with leading brands including HP, Paramount Pictures, Microsoft, Nutrafol as well as many non-profit organizations such as Momentum, The Jewish Agency, Birthright and others.

Hillel also happens to be… bald…(’s) CEO and Founder, a pop culture addict, bulk book buyer, happy husband, doting dad to three boys, and doggy-dad to a Chihuahua rescue.

Tayla ran a successful advertising agency in Vietnam, building brands that are iconic today. She knows what it takes to lead our clients to success. Her expertise in marketing strategy, brand identity, and biz development has combed the way for organizations worldwide.

Career highlights
HULT Prize London Campus 2021 Winner.

Not one, but two Master’s Degrees.

Tayla-Lee Chick

Managing Director

Jaime is a certified problem solver with a passion for operations. Armed with a love for efficiency, a knack for turning chaos into order, and an endless supply of dad jokes – Jaime ensures the ship runs smoothly through operational excellence.

Career highlights
Worked with some of the biggest South African companies strategizing & implementing corporate initiatives.

Led certain South African Covid vaccination roll-out programs

Grew a start-up to accomplish ZAR 1.4 billion in insurance cover over 9 months.

Jaime Trope

Director of Operations

Dani is a creative with over a decade of global experience with a holistic focus on digital, social, branded content and voice; endlessly curious about subcultures, fandoms and the potential niche opportunities these spaces nurture for brands. She loves innovation for good, data driven creativity & simple ideas that don’t take themselves too seriously.

Career highlights

Has collaborated with Coca-Cola, McDonald’s, Cadbury, Budweiser, BBC, Toyota, and Visa.

Winner of multiple Loeries and Bookmarks.

Awards and acclaimed at Cannes Lions, Dani is also an Honors Graduate, entrepreneur and qualified helicopter pilot.

Dani Meneghin

Creative Director (Digital/Social)

From promotional book videos with Mark Manson (author of “The Subtle Art of Not Giving a F*ck) to campaigns with Vogue, Netflix, Shell, Johnnie Walker and Zalando, Adrian’s video editing skills have the ability to capture the essence of a story with unmatched sensitivity and beauty. 

Career highlights
Best Documentary New York Neorealism Film Festive, Silver Dolphin at Cannes Corporate Media & TV Awards. 2nd Prize in the XII International Photo Contest, Honors by the Jury for High Level of Artwork at Art inPost.  Oh, and he won Second Prize in the Poland Drone Film Festival… blindfolded!

Adrian Hylka

Head of Video

Jacqui has an interest into what makes people tick, which comes through in her work and interactions. She has worked on some of South Africa’s leading household brands like FNB, MTN, and Hyundai, and the country’s leading streaming service, Showmax. She is both an excellent Art Director and overall awesome human being.

Career highlights
During her time at Showmax, she’s worked on the most-loved shows like Tali’s Baby Diary, Temptation Island, Dam, and Steinheist.

Jacqui-Leigh Meyerson

Director of People & Culture

Manuel is originally from California, but has lived in Peru for the past couple of years, and just moved back to San-Francisco! In-between surfing and finding the best coffee in Lima, he refined his skills as a Performance & Growth Marketer. He’s worked for various travel agencies, software companies and even in radio.

Tinkering and figuring things out is second nature for Manuel. Whether its fine tuning campaigns for revenue or rebuilding vintage motorcycles, he’s always up for a challenge.

Career highlights
Masters in Journalism from Harvard Extension + Certificate in Marketing Management & Digital Strategy.

Featured in Harvard DRCLAS ReVista Magazine for his museum review and student view.

Manuel Sanchez-Palacios

Director of Growth & AI

Making brand strategy look easy, Erin helps provide direction and exceptional insights for our clients and creative team.

Career highlights
Graduated with her Master’s Degree in Branding at SVA.

100 Day project from SVA featured in PRINT Magazine.

Erin Cunningham

Head of Brand Strategy

Having a marketing background with a love for agile project management and relationship building, Herman is a little all over the place! Nowadays he finds himself in the shadows, running the numbers and optimizing processes. He loves problem-solving, the ocean, beer, and roadtrips, so remote working suits him well!

Career highlights
Vega Brand Activation & Brand Challenge, Wiesbaden Hochshule International Media Management Programme 2021, Helpmekaar Prestige Award, and of course, his time at Bald!

Herman Stapelberg

Ops & Finance Specialist

After a successful start in Art Direction, where he won first place at the NYF advertising awards and made a Superbowl ad, Dave decided that he has an aptitude for people and business. With an extensive understanding of client relationships, he bridges the gap between the Account folks and the Design studio here at Bald.

Career highlights
Ist Place NYF Advertising Award

3 Student ADDY Awards

Multiple national TV campaigns, billboards, and an ad spot in the 2019 Super Bowl, releasing the 2019 Toyota Supra!

Dave Resnick

Group Accounts Supervisor

From redesigning the Shopify store for a high fashion brand, Minika Ko, to creating a 70s-themed promotional poster for Cage the Elephant, Cassie’s vibrant and energetic soul ensures all our designs are nothing short of magic!

Career Highlights
2 x Salute Design Award winner.

Cassie Baker

Lead Graphic Designer

Based in Cape Town, Liv has a unique flair for crafting work that is visually striking and conceptually bold. With a meticulous eye for detail and a love for creative storytelling, she creates work that combines practicality with a touch of artistry. When she’s not designing, Liv is an overly ambitious DIY-er, a doting plant mom, sweet treat connoisseur and lover of 80s rock music.

Career Highlights
After graduating Cum Laude with a degree in Visual Communications at Red & Yellow, Liv kick started her freelance career working with some of Cape Town’s local favourites such as Chardonnay Deli, Granadilla Swim and Lakeside Taproom. Her biggest highlight to date has been here at Bald, where she’s had the chance to work with a phenomenal global team on big up-and-coming projects in the branding world.

Olivia Proudfoot

Lead Graphic Designer

With over a decade of client management, project and traffic management and brand strategy, Kaylee has worked with and led many teams within the consumer branding sector. Having worked remotely since 2017, has enabled her love of travel and she has worked from and in close to 20 different countries, often traveling and working from where the clients are based to fully immerse herself in their brand and consumer segment.

When not travelling, Kaylee enjoys living in the English countryside and spending as much time outdoors as possible.


Career Highlights
Working on some dream clients like Pernod Ricard & Absolut Vodka; being sent nearly 10kg of Italian chocolate from a client and winning a DBA award for a Turkish beer brand.

Kaylee Dobie

Associate Director of Operations

With a passion for editorial design and illustration, a lot of Zilia’s work is inspired by her Mexican background.

Zilia is always up for a challenge, with her latest being training in UX methodologies.

Career Highlights
Thesis for Mexican NGO, Xipaki, an NGO with a focus of providing psychological assistance to indigenous migrants in Monterrey.

Zilia Zentella Dominguez

Graphic Designer

Having worked within a multitude of different industries, Tayla has developed a keen sense of people, planning various initiatives that strengthen and celebrate workplace culture.

Career Highlights
In amongst graduating cum laude at Red & Yellow, Tayla started a freelance photography business, and had her images featured in a national African magazine, as well as many well-known social media pages.

Tayla Van Blerck

HR & Operations Manager

Matilda has worked in creative agencies throughout her career, partnering with brands within beauty, snacks, drinks and beyond. Originally from London, Matilda is now living in New York City.

Career Highlights
Running her own successful fashion brand in the UK, and playing a part in the growth and development of three global design agencies.

Matilda Wheadon

Director of Business Development & Marketing

Fresh to the industry, Mario has a passion for growing businesses through strategic thinking and being meticulous to detail. He has a passion for business & brand strategy and is currently helping us grow bigger and bolder than ever! 

Career Highlights
Won L’Oréal Brandstorm South Africa and placed in the top 48 out of 33 000 teams globally.

2 Degrees and busy with his master’s degree in Brand Leadership! 

Mario Santana

Growth & Revenue Operations Manager

Isaac gives party hosts brands as gifts. Of the seven shelves of books in his apartment, books on brand fill the normal amount (five). When he goes out with his friends, he asks them normal questions, like why they chose the beer they’re drinking, and if they think the brand on the bottle makes them look cool. He loves that if you tell the right story about a brand, it can change peoples’ shared reality.

Career Highlights
He earned his B.A. in Sociology from Yale University and has crafted strategy for Nike, Meta, Corona, Saucony, 7UP, Expedia Group, and more.

Isaac Morrier

Director of Strategy

Cam Sherrill is a creative leader who believes great design isn’t just seen—it’s felt. With a knack for turning brands into experiences, he’s constantly pushing the boundaries of what’s possible. Whether it’s a bold rebrand or a campaign that sticks with you, Cam’s work connects deeply with audiences while looking great on the surface (and under the hood).

Career Highlights
Creative Director and Head of Production Design at Hearst. Directed campaigns for Amazon, Samsung, and Meta. Published Tech and Lifestyle Journalist. Lead Creative and Art for multiple award winning films and documentaries.

Cameron Sherrill

Design Director

Eliana thrives on becoming an expert in her clients’ business, leading with Customer, Community, and Culture at the core of her work. Also, she’s a blast!

Career Highlights
Eliana brings 10 years of agency-side media strategy experience for big brands like Verizon, General Mills, Disney, Lego, and Fortnite.

Eliana Kandel

Group Accounts Supervisor

Adam’s parents gave him a short first name because he has a long last name, proving that the best ideas are often the simplest. With every creative project, he tries to find something he loves and share it.

Career Highlights
We’re not allowed to say much about his work in advertising, but it has raised a lot of money for non-profits, explained AI in human terms, inspired sports fans, and made a few brains tingle.

Adam Lichtenstein

Associate Creative Director

Sav could never not be a creative. It’s her whole identity. And we quote, “Creativity lets me upend the status quo, and make the world brighter. For me creativity allows us to change minds, shape opinions, and drive impactful change. I’ve always wanted to create work that makes a difference in the lives of those around me.”

Career Highlights
New Gen Gold Award Winner 2024,
Lürzers Archive Feature 2019

Savanna Hinis

Lead Digital Designer

Based in Brooklyn, New York, Jess is a designer with a background in media and branding across both start-ups and established agencies. She strives to create work that pushes boundaries, tells meaningful stories, and has touches of playfulness added in whenever possible. A true music enthusiast, Jess is often found with her headphones on, immersed in her favorite tunes, or out experiencing New York’s vibrant live music scene.

Career Highlights
Lead design and experience for global pitches, with wins including brands like Amazon, L’Oréal, Volkswagen Group, Uber, Tapestry, and David Yurman. She has also designed a global rebrand for OMD!

Jessica Ewald

Lead Graphic Designer

Cara brings a fresh design perspective from a growing South African creative culture. She believes in straightforward design solutions that make an impact. For her, it’s all about the journey of discovering oneself as a designer and crafting stories that authentically represent your brand and speak to your audience.

Cara Theron

Graphic Designer

Jack is a multi-faceted storyteller with a passion for creating meaningful work that connects with people across the globe, no matter the medium. When not helping brands and individuals tell their stories, Jack channels his creativity into personal projects—building new worlds through storytelling in film, TV, and music. He thrives on collaboration, believing the best stories come from combining creative minds and perspectives.

Career Highlights
His creative journey started with him making internet videos with his siblings, which eventually evolved into crafting brand films and social media strategies for the world’s most followed luxury real estate company, SERHANT.

Jack Ruhl

Creative Director (Video)

Lauren began her career in New York City, developing a knack for building strong client relationships and delivering standout campaigns. With experience in food and beverage, pharmaceuticals, CPG, real estate, and hospitality, she skillfully balances creativity with strategy to drive results. Now based in Minneapolis, Lauren enjoys exploring the city and discovering the best local taco trucks.

Career Highlights
Led integrated campaigns for major brands including Nestlé, Pfizer, and Bacardi. Produced a large-scale OOH campaign for JDate in NYC, showcased across multiple high-traffic locations. Worked at top agencies like Hogarth Worldwide and Publicis North America.

Lauren Shakil

Director of Accounts

A naturally curious creative with a love for strategy and storytelling, she brings calm to chaos. When she’s not designing, you’ll find her gaming, lifting weights at the gym, or exploring the outdoors – fueling her creativity through movement and nature. She believes balance breeds brilliance and finds inspiration in every day life.

Career Highlights
Ranked in the top 10 at the 2024 Loeries for Information Architecture and UX Design, she’s celebrated for creating seamless, user-centered experiences that bridge business goals with real human needs—earning accolades for work with brands like The City of Cape Town, Cadbury, Volkswagen, and more. With a sharp eye for detail and a passion for purpose-driven design, she’s also deeply committed to mentoring the next generation of design leaders—creating space for others to grow, ask better questions, and design with impact.

Safia Zaindeen

Lead UX/UI Designer

Mckinzie is a visual thinker and strategist with a deep appreciation for story – how it’s told, how it’s felt, and how it moves people to act. With a background in growth marketing, brand building, and illustration, she pairs creative intuition with data to craft work that resonates.

Career Highlights
She’s worked with brands like Wisp, Hipcamp, Autocamp, and AdRoll. Earned her Master’s in Authorial Illustration with distinction from Falmouth University. Traveled solo across North America in a self-built van. And ran the steeplechase as a D1 athlete at Notre Dame.

Mckinzie Schulz

Head of Growth

Carmin is a creative leader with a background in photography, film, and early-stage startups. She is passionate about guiding teams through complex projects with clarity, empathy, and an eye for detail.

Career Highlights
Over the past 10+ years, she has led projects across tech, fashion, and the arts. Her early days were traveling across North America photographing life on the road and performing arts. In recent years, she has worked across all areas of the creative production lifecycle—from print to operations—supporting small businesses and fashion brands along the way.es in time (second attempt).

Carmin Kovamees

Project & Traffic Coordinator

Francesca brings strategic thinking and creative passion to client relationships. She believes great work happens when everyone’s moving as one to create campaigns that turn heads. A Minnesota native now calling Brooklyn home, when not managing campaigns, you’ll find her pretending she’s still got it on the soccer field, experimenting with new recipes, or traveling the globe.

Career Highlights
Francesca’s career started in tech at Uber, expanded through event production, and landed in advertising. She’s orchestrated high-budget commercial productions for major automotive and luxury spirits brands including Ford, proving that the best campaigns happen when strategic thinking meets creative intuition.

Francesca Miller

Account Manager

Rory is a creative professional with a meticulous eye for detail. Originally from Scotland, he has spent the past decade in the United States. Since earning his Master’s in Branding from the School of Visual Arts, Rory has helped some of the world’s most iconic brands realize their full potential.

Career Highlights
Rory has held key roles at leading branding agencies, including Interbrand and Turner Duckworth. His client portfolio features major names such as Ford, Truist, Citibank, Alaska Airlines, and Crumbl.

Rory McKinnon

Associate Design Director

I’m a bubbly and curious soul who loves staying active, unwinding with a good movie, and getting creative in the kitchen with cooking and baking. I find joy in both quiet moments and lively conversations.

Career Highlights
Career-wise, my proudest moment has been being awarded the prestigious Loeries Young Creative Showcase award. I’ve also built a strong portfolio as a multi-awarded UX/UI designer, with recognition across various platforms.

Lurene Pelzer

Middleweight UX/UI Designer

Ayden graduated from the University of Miami with a Marketing degree and multiple years of agency experience. Living in Miami, you can find Ayden at the beach, in the gym, or chatting about your next Bald idea from a local coffee shop!

Career Highlights
He loves to bring brands to life, and specializes in growing agency businesses to reach their full potential — blending creative vision with strategic growth.

Ayden Roche

Business Development Coordinator

Margot brings a mix of sharp problem-solving and creative flair to the Bald team.

Career Highlights
With a background spanning law, HR, and full-stack design, she thrives at building clean, user-focused digital experiences. Curious and people-driven, she’s passionate about how tech and AI can empower communities – and when she’s not coding, you’ll probably find her outdoors surfing, rock-climbing or strolling around Paradise.

Margot Riley

Middleweight Web Developer

Kelly has worn many different hats throughout her career, from providing marketing support to local food businesses to figuring out how to rebrand nuclear energy as a vital carbon-free power source. Through it all, she has brought her trademark sunny disposition and ability to keep calm and carry on.

Career Highlights

With her experience on both client and agency side, Kelly brings a deep understanding of client/agency relationships of all types, and what it takes to ensure a successful and joyful partnership.

Kelly McPharlin

Accounts Director

Dominique is chronically online (her screen time is outrageous) and suffering from brain rot for the sake of good content. When she’s not trying to make something go viral or writing the perfect one-liner in 280 characters or less, she’s baking in her Brooklyn kitchen, strolling the farmers market, or reminding everyone she’s DC born and raised.

Career Highlights
She’s spent the past five years in the world of social, building internet culture-savvy communities and creating scroll-stopping content for brands like Food52, Chobani, Logitech, and more.

Dominique Evans

Social Media Manager

Caleb is a filmmaker born in NYC, raised in Austin, Texas. Graduate of Bard College with time spent abroad at Oxford University, Caleb was a dual major in Film Production and Philosophy, completing a thesis in both subjects.

Career Highlights
Caleb’s films have landed in and won awards in international film festivals (www.farmoonfilms.com) and during his time as a Senior Video Producer at Serhant Studios, Caleb won the 2024 Shorty Award in real estate video production as the writer, director, producer, and editor of a series called ‘Through The Lens of’ that sold luxury real estate with narrative films.

Caleb Short

Video Producer and Editor

I love my sports, like Rugby, Cricket and athletics, I am a family guy that cherish the time I have with my loved ones and my family.

Career Highlights
I am a passionate developer that love creating innovative solutions and expanding my skills.

Juan Du Plessis

Snr. Web Developer

I’m a New England native now living in North Carolina with my husband and dog, Hudson (yes, he has his own Instagram). In my free time, I enjoy baking sourdough, exploring new recipes, exercising, and crafting! I also have a weakness for bagel sandwiches, iced coffee, and chocolate.

Career Highlights
I have over 8 years of experience in digital marketing, and enjoy working on new, innovative strategies and campaigns. I graduated from Fairfield University and recently obtained a certificate in Project Management.

Jackie Boliakis

Account Manager

I bring equal parts strategy, curiosity, and heart to every project I touch. I am known for being the calm in the chaos, the one who can translate client goals into beautifully executed work (and still keep the team laughing through tight deadlines). I am driven by connection: with clients, with creatives, and in the work we create together. I thrive in uniting clients and creatives to bring the coolest work to life. I am also highly motivated by food and physical activity. Outside of work you’ll either find me running, camping, skiing, or inside cooking up a feast.

Career Highlights
I have led multi-channel campaigns for brands like Callaway Golf, MUNICIPAL, and Dick’s Sporting Goods, driving engagement across digital and social platforms.

Charlotte Johnson

Account Manager

I’m Gabriella Alfonso, a social media manager with 5+ years of experience helping brands show up authentically and connect meaningfully with their audiences. I build clear, strategic content calendars, shape unique brand voices, and craft compelling social copy and campaigns. I also produce engaging short-form videos, and manage seamless planning. Above all, I love using data-driven insights to spark genuine community engagement and bring brands closer to the people they serve.

Gabriella Alfonso

Social Media Manager

Experienced video editor and animator with experience across various industries, mediums, and platforms. Uplifting brands through visual storytelling.

Lewis Lehmann

Senior Video Editor

A designer, illustrator and passionate creative who loves big ideas, playful design, and brands with personality. With a marketing brain and a solid sense of humour, Anna aims to turn sharp thinking into work that makes people stop and smile.

Anna Visnenza

Art Director

Based in Cape Town, I try to balance my professional life with a genuine love for the outdoors, especially time spent outside with my dog, Jackson. When I’m not working, you’ll usually find me entertaining friends in my garden or happily absorbed in a very granny-coded hobby: crocheting. Professionally, I’m drawn to work that brings order to chaos in a way that’s thoughtful, approachable, efficient, and proactive.

Taylor Fahrenfort

Senior Project Manager

My day-to-day consists of setting the pace of client’s strategic direction by leading a team of exceptional creatives to capture the essence of brands through storytelling, creative strategy, and curiosity.When I’m not asking questions, you can find me wandering Central Park with a notebook, writing short stories and poems.

Gloria Biggers

Brand Strategist

With more than 10 years in Account Management, Ali has built a career on connecting people, ideas, and results. She’s partnered with brands ranging from VH1 and American Greetings to franchise organizations, bringing adaptability, clarity, and a lot of heart to every client relationship.

Off the clock, Ali is equal parts coffee connoisseur, weekend baker, outdoor adventurer, and lifelong New England sports fan. Add in her love for photography and two energetic golden retrievers, and it’s safe to say she never sits still for long.

Alison DeLeo

Senior Account Manager

My favorite part of what I do is bringing people together to work toward a common goal, and having a few laughs along the way. I genuinely enjoy the messy gray area of projects, where new challenges and ideas pop-up and we work together to figure it out. The strongest work happens when everyone is transparent with one another, feels supported, and excited about what we’re building.

Outside of work, my son keeps life interesting and reminds me daily that flexibility and a sense of humor are just as important as a well-organized plan.

Career Highlights
I’ve managed complex digital initiatives across B2C & B2B, SaaS, healthcare, manufacturing, and eCommerce clients, including large-scale website builds and ongoing digital campaigns. I’ve spent time both agency-side and in-house at an arts organization, where I handled everything from client services to gallery operations. Safe to say I’ve worn a lot of hats and all the art in my house hung at the perfect height.

Rebecca Schnopp

Senior Account Manager

This could be you!

Come join the bald team.