Puckett Excursions
PROJECT: Branding, Strategy, UX/UI, Social Media, Marketing Collateral, Content Creation
We developed a complete brand system, website (UX/UI), manifesto video, and social marketing materials to position Puckett Excursions as a premium yet inclusive luxury travel group, centered around the ethos of ‘Never Fit In.’
Our goal was to craft a brand that not only exudes luxury but also ignites a sense of approachable wanderlust, inviting the audience to explore the world without boundaries.
The Challenge: Develop a captivating brand and visual identity that positions Puckett Excursions as a premium, inclusive luxury travel group.
SOLUTION
Puckett Excursions is a way for ordinary people to experience an extraordinary way of life. Our brand strategy informed us to craft an approachable getaway brand.
"Never fit in"
PRODUCTION
We worked closely with Puckett Excursions’ founder, Chris Puckett, to translate his vision into a powerful manifesto. Our team led the production process, ensuring the final video authentically captured the brand’s core values. By working directly with Chris on the voiceover, we added a personal touch that resonates with the audience. This video now serves as a cornerstone of Puckett Excursions’ brand ethos.
