PROJECT: Branding, Strategy, Web
NCA
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle. We partnered with NCA to infuse a legacy brand with new energy, color, and clarity, while honoring the rich tradition of delighting people everywhere with a system that’s ready for screens, policy meetings, and store shelves alike.
The Challenge: Develop a brand identity and mobile-first design system that resonates with a wide range of stakeholders, while doing justice to the joy and importance of the confectionery community.
SOLUTION
We started with interviews, audits, and creative workshops to understand how NCA showed up at the time and where it needed to go next. There was a clear opportunity to reposition the brand as both a trusted industry leader and a joyful force in everyday life. We delivered a brand system that’s as vibrant and diverse as the industry it represents. Every element was designed to feel bold, accessible, and full of life.
We crafted a comprehensive identity system and brand strategy, along with website designs, brand guidelines, and marketing materials that brought clarity to NCA’s future.
From a confident, refreshed logo to playful graphic elements and a modern color palette, we helped NCA bring new energy to every brand touchpoint.
