Midwest Dairy

PROJECT: VIDEO PRODUCTION, Strategy, Social CAMPAIGN, Influencer PARTNERSHIPS

We partnered with Midwest Dairy to plan, manage, execute and launch an influencer campaign to take Gen Z behind the scenes of a small-town Midwestern dairy farm. Our team sourced the influencers and executed the entire campaign from strategy and creative ideation to production and execution. Earning more than half a million organic impressions and marking the start of four long-term influencer relationships, the Dairy Bootcamp was a success.

The Challenge: Shift Gen Z’s perception of dairy by inviting influencers to work on a Midwestern dairy farm.

SOLUTION

The dairy industry has increasingly become one of controversy. Many people have concerns about the treatment of the animals and the effect the industry has on the climate. But the dairy industry is also one of misconception, especially for the 4,000 dairy farms throughout the Midwest. The truth is that these farmers care deeply about both the health and safety of the animals and the preservation of our planet. To help us share this truth with the youth, we invited four Gen Z influencers to a family farm where they lived and worked for two days.

PRODUCTION

The Dairy Bootcamp was a two-day, immersive experience that brought together four Gen Z influencers who we found during our search for authentic partners for Midwest Dairy.

On the farm, they each created and shared their own organic content while our professional production team captured it all. Our team also executed any and all campaign elements including the design and production of all corresponding materials (influencer box, campaign branding, itinerary planning, video editing, photography, influencer agreements and rollout).