CLIENT
Matan
Matan is a Jewish non-profit organization specializing in Jewish disability inclusion, with a team of professionals and educators seeking to provide access to a meaningful Jewish life for all, with or without disabilities.
CHALLENGE
How can Matan lead the conversation and movement toward greater disability inclusion at all life stages within the Jewish community? We sought to communicate Matan’s message in a way that resonates with each of their audience sectors by defining the brand, unifying their voice, and crafting an elevated visual identity.
INSIGHT
Disability inclusion impacts everyone. The question surrounding disability inclusion cannot be of how “we” as a community might be more inclusive of those with disabilities, rather, of how everyone within the Jewish community can not only participate, but belong.
BIG IDEA
Matan acts as a trusted partner in disability inclusion, guided by best practices and cutting-edge research to provide tailored resources, training, and support which guide and motivate community leaders towards inclusive action.
TONE OF VOICE
- Genuine
- Nimble
- Trusted Partner
- Empowering
BRANDING
TYPOGRAPHY
DESIGN ASSETS
SOCIAL MEDIA
WEBSITE
BRAND BOOK
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