CLIENT
KPMG
Customer Advisory
KPMG is a consulting firm with a 125-year history of trusted expertise, driving and maximizing value by delivering exceptional ROI through actionable insights. The KPMG Customer Advisory group is the front-office; it is where business meets people. We partnered with Customer Advisory to refresh their brand identity in order to promote awareness, stand out from competitors, and communicate their unique story by bringing their associates and their experiences, passions, and points of view to the forefront.
CHALLENGE
How can we build on the 125 year legacy of KPMG while bringing distinction to Customer Advisory? We aimed to strike the right balance between the KPMG parent brand guidelines and the creation of a refreshed visual identity.
GOALS
- Differentiate KPMG Customer Advisory in the consulting space
- Resist brand perception as solely a tax and auditing firm
- Bring brand awareness to the Customer Advisory group
BRANDING
STAFF PORTRAITS
POSITIONING
In a time where customers seek expert guidance amidst economic volatility, KPMG stands as a beacon of trust, delivering personalized solutions and maintaining authenticity in a consulting world plagued by templated approaches and complex jargon.
CORE IDEA
Perspective – “Our stories inspire how we approach yours.”
TONE OF VOICE
- Expert
- Reliable
- Genuine
CORE INSIGHT
CUSTOMER ADVISORY BRAND BOOK
THOUGHT LEADERSHIP PIECES
TRADE SHOW ASSETS
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