KPMG is a consulting firm with a 125-year history of trusted expertise, driving and maximizing value by delivering exceptional ROI through actionable insights. The KPMG Customer Advisory group is the front-office; it is where business meets people. We partnered with Customer Advisory to refresh their brand identity in order to promote awareness, stand out from competitors, and communicate their unique story by bringing their associates and their experiences, passions, and points of view to the forefront.
How can we build on the 125 year legacy of KPMG while bringing distinction to Customer Advisory? We aimed to strike the right balance between the KPMG parent brand guidelines and the creation of a refreshed visual identity.
In a time where customers seek expert guidance amidst economic volatility, KPMG stands as a beacon of trust, delivering personalized solutions and maintaining authenticity in a consulting world plagued by templated approaches and complex jargon.
Perspective – “Our stories inspire how we approach yours.”