Fish Cheeks

PROJECT: Branding, Strategy, Social Media, PRODUCTION, Marketing Collateral

Fish Cheeks is a New York institution, known for serving some of the city’s most vibrant and unapologetically bold Thai food. When they came to us, the goal was to bring that same bold energy to their social presence. As their ongoing marketing and social media partner, we’ve helped sharpen the brand’s voice and storytelling across every channel, from content themes and copywriting to design and day-to-day management.

Our work leans into what makes Fish Cheeks stand out: its flavor, its warmth, and its unmistakable neighborhood feel, translating the in-restaurant experience into a scroll-worthy, story-rich digital presence.

The Challenge: Fish Cheeks had a strong following, but their social presence lacked cohesion and direction. Our job was to bring order and clarity without losing what makes them unique.

SOLUTION

We stepped in to refine what was already working by streamlining their digital presence while preserving the unique voice and energy that set them apart. This included clarifying tone and visuals, organizing highlights and ongoing web and bio updates, introducing tools like LinkTree and emailers, and creating a social playbook and community management guide.

Alongside supporting collaborations and brand collateral, we produced and edited social content, handled ongoing community management, supported the launch of the new Brooklyn location and ran competitions to boost engagement. Our goal was simple: enhance the overall experience without disrupting the connection their community already valued.