Strategy, Naming, Branding, Social, Web
Everlake
Nestled in the woodlands just outside Atlanta, Everlake offers a restorative escape from the demands of city life. The cabins invite guests to slow down, breathe deeply, and reconnect with what matters most. Blending rustic charm with thoughtful comfort, the brand embodies simplicity, serenity, and the timeless appeal of the outdoors.
The Challenge: To launch this unique woodland getaway spot, Everlake required a clearly defined market positioning and compelling brand presence to compete within a crowded hospitality landscape. The challenge was to develop a strategic foundation, articulate core messaging, and deliver a distinctive visual identity that would resonate with target audiences. This was supported by the design of a website and social presence to establish credibility, drive awareness, and inspire bookings.
SOLUTION
We crafted a unique positioning for Everlake as a nature escape that offers a convenient and meaningful experience in nature for those looking to escape the city. Leaning into the spot’s versatility and appealing proximity to the city, we sought to craft a hospitality brand that prioritises connection and quality time for families, couples, friends and solo getaways. Honing in on the beauty of the location and the chance to immerse oneself in nature, Everlake is both aspirational and comfortable, yet grounded in its environment and built for the outdoors.
Brand Values
Intentionality at Every Turn
Every aspect of our stay is thoughtfully crafted with purpose and care, ensuring maximum comfort and enjoyment. From the design of our cabins to the activities we offer, we are committed to creating a meaningful experience for our guests.
Heartfelt Hospitality
We believe in the spirit of going beyond expectations to create unforgettable experiences. It’s about anticipating needs before they arise, offering warmth and care in every interaction, and making every guest feel truly valued.
Connection to Nature
We believe in bringing people back to nature. From the first breath of fresh air to the quiet moments by the water, nature has a way of grounding us. Our experience is about creating a space where everyone, regardless of experience or comfort with the outdoors, can feel welcomed and encouraged.
Visual Language
Inspired by a quiet archive of rituals, trails, sketches and sayings, the branding is part trail guide, part memory map. We wanted it to feel elevated and contemporary, while staying true to the rustic, real experiences of the outdoors through texture, illustration and unstaged photography.
The Cabins
This identity is built out into tactile moments and unique features within the cabins, with each one being centred around elements of native flora and fauna. From wallpaper, to field guides and polaroids to take home with you, the brand’s intentional spirit comes to life during your stay.
Website
The brand’s visual identity is paired with functional UX/UI to create a website that is both informative and easy to navigate. Being sure to display the unique experience of an Everlake stay, the site ensures that making a booking is as straight-forward and intuitive as possible.
