Art House

PROJECT: Branding, Strategy, Social Media

We successfully developed a brand identity for Art House San Clemente, crafting a moving logo made entirely of hand-drawn frames and a custom hand-drawn typeface that is an art piece all its own. Along the way, we produced engaging social, editorial, and merchandise materials that resonate with artists and freethinkers alike.

This multifaceted approach positioned Art House as a premier artist residency with a unique presence through and strategic storytelling that honors its commitment to fostering global creativity.

The Challenge: Build a brand by artists, for artists that inspires the community to reshape boxes—not get placed in one.

SOLUTION

The logo itself acts as a window into the mind of an artist. One that is ever-changing and completely original. Each iteration of the logo further informed the brand identity and acts as a framing device for the visual language throughout. Everything from the copy to the bright and bold design is strategically informed by the brand.

“A home for transformation.”​

PRODUCTION

Our team brought the vision of Art House San Clemente to life with a carefully crafted brand narrative. Bald’s designers and illustrators developed a dynamic, hand-drawn logo and typeface, and worked with our strategists and production team to create social, editorial, and merchandise materials that captured the brand’s artistic spirit.

From the bottom up, we crafted an artistically original brand with a one-of-one logo and design system. ​