Momentum

Brand Strategy

Challenge

How to launch a new media division (social, blogs, podcast, video) for an existing non-profit known for travel, to increase impact and visibility, by exploring new ways to fulfill its mission.

Insight

Leverage the organization's 10-year anniversary, and significant name rebrand, to retell the story of how the brand is moving forward into the future.

Result

Six million cross-channel engagements later, a seamless rebranding effort, and a highly successful 10-Year Anniversary celebration, helps land a thriving new media division with chart-topping content making the organization's mission and values more widely accessible and relevant than ever before.

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