CHALLENGE
After achieving success in the US, how should Sinagrass transition to the new market of Dubai? How might we create a compelling brand identity that resonates with Dubai’s unique cultural and business landscape while maintaining Sinagrass’s American roots, standards, and innovative spirit.
INSIGHT
The outdoor space industry in Dubai is plagued by poor photography, empty promises of warranties, and a lack of human representation, leaving an unmet need for a trustworthy and creative partner. The Sinagrass target audience seeks not just a contractor, but someone who can truly collaborate with them in creating and maintaining their outdoor space.
BIG IDEA
Through high-quality imagery with human representation and emphasis on design capabilities and American-born standards, Sinagrass positions themselves as design partners in the Dubai market.
TONE OF VOICE
- Straightforward
- Friendly
- Human
- Engaging
BRANDING
BRAND ESSENCE
TYPOGRAPHY
COLORS
BRAND APPLICATION
SOCIAL MEDIA
WEBSITE
BRAND BOOK
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