CLIENT
Puckett Excursions
Puckett Excursions is an inclusive, luxury travel company led by founder, Chris Puckett – a seasoned adventurer dedicated to discovering off the beaten paths and remote destinations. His fearless spirit has led him to unearth some of the most awe-inspiring places on earth, and now, he guides others to experience the same through small group and private excursions.
CHALLENGE
Chris recognized that in a post-COVID world, travel was once again possible, and people wanted to get out of their day-to-day lives and see the world. Our challenge was to elevate the Puckett Excursions brand to a level of cohesion and professionalism that reflected the amazing experiences Chris provides, while expanding their audience demographics and reach.
INSIGHT
There are certain experiences that simply don’t exist in the hustle and bustle of daily life, or even on your average vacation. There’s always distraction, you always know what’s coming next. Puckett Excursions is a way for ordinary people to experience an extraordinary way of life.
BIG IDEA
Never fit in. Find your way to the roads less traveled with like-minded adventurers.
TONE OF VOICE
- Passionate
- Warm
- Professional
BRANDING
BRAND ESSENCE
BRAND MANIFESTO
ITINERARY DESIGN
WEBSITE
SOCIAL MEDIA
MERCHANDISE
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