CLIENT
Navya Hypnosis
ABOUT
Shalom Tzvi Shore is a hypnotherapist with his own private practice, Navya Hypnosis. Sessions are more emotionally involved than typical talk therapy, lasting 90 minutes and fully eyes-closed as Shalom guides you through a controlled, emotional journey.
CHALLENGE
Shalom had a unique vision with immense potential, but there was little-to-no brand strategy behind it. Our challenge was to find a way to elevate and communicate the Navya Hypnosis brand, striving to make them stand out while fostering a greater sense of community.
GOALS
1
Identify the Target Audience
2
Craft the brand positioning
3
Define Brand Value
4
Define a Tone of Voice
SOLUTION
An initial round of research and client interviews uncovered that Shalom’s work is most successful with those looking to overcome deep-rooted trauma, for which traditional forms of therapy have felt ineffective and shallow. These individuals sought something more profound, and found that Navya Hypnosis was exactly that.
Driven by a vision of providing his clients with the appropriate tools to alleviate suffering, we were able to gain insights into how Shalom provides meaningful results through self-guided work and a safe space for vulnerability.
WHAT WE DID
Using the insights we gathered, we constructed a brand strategy that allowed Navya Hypnosis to articulate their unique role in the wellness industry, lying at the intersection of therapy and life-coaching. We were able to establish new positioning and a unique brand language for Navya to implement in order to better connect with their target audience and continue attracting new business.
POSITIONING
Navya Hypnosis is an alternate mode of therapy for those frustrated with traditional forms, and who are courageous enough to engage in a more powerful method of healing.
BRAND VALUES
Individual agency, collaboration, aspirational thinking, authenticity
TONE OF VOICE
Simple, optimistic, visionary, human
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