CLIENT
Museum of Tolerance
ABOUT
The Museum of Tolerance Jerusalem is an experiential museum that promotes unity among the Jewish community and people of all faiths.
CHALLENGE
We needed to create a fundraising book that inspires support and spreads the message of the Museum of Tolerance.
GOALS
- Establish a strong positioning that resonates with their audience through a distinct, cohesive voice.
- Design an impactful and engaging piece that captures the spirit of the MOTJ's mission.
WHAT WE DID
1.
We began with research into how parallel museums communicate externally, and subsequently mined actionable insights into how MOTJ can tell their own story clearly and powerfully.
2.
From here, we were able to construct a brand voice and positioning, as well as reviewed other fundraising books within this environment to understand what other organizations have done and how they communicate themselves, which acted as a foundation for our visual concepts.
3.
Finally, we built out a narrative surrounding each of our visual concepts before pinpointing the final direction of our fundraising book deliverable.
FUNDRAISING BOOK
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