CLIENT
Museum of Tolerance Jerusalem
The Museum of Tolerance Jerusalem is an experiential museum that promotes unity among the Jewish community and people of all faiths.
CHALLENGE
There is an urgency and necessity for an institution to lead a cultural movement toward a more tolerant world. How do we tell the story of MOTJ in a way that inspires personal inflection, social discourse, and brings these experiences beyond the walls of the museum?
INSIGHT
The Museum of Tolerance Jerusalem is not looking back, it’s looking forward.
Unlike many other museums that focus on historical storytelling, MOTJ is focused on inspiring a better future.
BIG IDEA
The Museum of Tolerance Jerusalem is the center at the center of the world. It is not just a museum; it’s a center for cultural progression as a dynamic exhibition that fosters multiperspectivity through discourse.
TONE OF VOICE
- Dynamic
- Unifying
- Visionary
EDITORIAL
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