CLIENT
Museum of Tolerance Jerusalem
The Museum of Tolerance Jerusalem is an experiential museum that promotes unity among the Jewish community and people of all faiths.
CHALLENGE
How can we create a fundraising book that inspires support and spreads the message of the Museum of Tolerance?
GOALS
- Establish a strong positioning that resonates with their audience through a distinct, cohesive voice.
- Design an impactful and engaging piece that captures the spirit of the MOTJ's mission
EDITORIAL
POSITIONING
A dynamic exhibition that fosters multiperspectivity through discourse.
CORE IDEA
Revolutionizing the museum experience, MOTJ breaks free from the past-centric norm, offering a multi-dimensional, forward-looking journey unlike any other.
TONE OF VOICE
- Dynamic
- Unifying
- Visionary
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