Momentum

CLIENT

Momentum is an organization seeking to inspire women to transform themselves, their families, their communities, and the world through Jewish values. The Momentum President’s Council is a newly formed collective designed to gather the most dynamic and philanthropic supporters of Momentum to join the President of the Board and past Presidents on a retreat to advance Momentum’s global vision.

CHALLENGE

There is an urgency and necessity for an institution to lead a cultural movement toward a more tolerant world. How do we tell the story of MOTJ in a way that inspires personal inflection, social discourse, and brings these experiences beyond the walls of the museum?

INSIGHT

The Museum of Tolerance Jerusalem is not looking back, it’s looking forward.
Unlike many other museums that focus on historical storytelling, MOTJ is focused on inspiring a better future.

BIG IDEA

The Museum of Tolerance Jerusalem is the center at the center of the world. It is not just a museum; it’s a center for cultural progression as a dynamic exhibition that fosters multiperspectivity through discourse.

TONE OF VOICE

BRANDING

POSITIONING

Uniting Dynamic Philanthropists to Shape a Global Vision with Jewish Values.

CORE IDEA

We created a sub-brand for the President’s Council Retreat that integrates the President’s Council into the Momentum logo in a sleek, elegant, and timeless manner.