Momentum is a non-profit organization with the mission of inspiring women to transform themselves, their families, their communities, and the world through Jewish values. The Momentum President’s Council is a newly formed collective designed to gather the most dynamic and philanthropic supporters of Momentum to join the President of the Board and past Presidents on a retreat to advance Momentum’s global vision.
CHALLENGE
Create an unforgettable experience for the President’s Council Retreat and craft a visual identity and event branding that captures the “This is Ours” theme of the retreat while staying aligned with Momentum’s larger brand identity.
GOALS
1
Forge a Sense of Community
2
Create an Immersive Experience of Discovery
3
Use Momentum as a springboard for bringing solutions to the Jewish world’s biggest problems
WHAT WE DID
1.
In addition to coordinating the event, we constructed a moodboard, color palette, and visual direction to
best capture the tone and message of the President’s Council Retreat.
2.
Using this new visual identity, we designed and created the event collateral and website.
LOGO
SOLUTION
We created a sub-brand for the President's Council Retreat that integrates
the President's Council into the Momentum logo in a sleek, elegant, and timeless manner.