CLIENT
Lakeside Breweries
ABOUT
Lakeside Brewery is a small South-African craft brewery, brewing their own beer and operating two restaurants out of Cape Town. Lakeside is a lifestyle brand that represents local living – laid back outdoor living, and beautiful moments shared with friends.
CHALLENGE
How can we elevate Lakeside Brewery’s visual identity while tying them into their taproom spaces?
GOALS
1
Elevate the visual identity
2
Create cohesion in the physical space
3
Scale the business
WHAT WE DID
After a thorough examination of the competitive landscape, and unpacking our target audience as the fun-loving rule-breaker who will always choose the road less traveled, our designers began elevating the Lakeside beer package designs. We created new beer can designs, merchandise, and visual concepts for three new brews, all with their taproom spaces in mind so that they can translate the new visuals into the physical space through unique personal touches and a curated, elevated color palette.
POSITIONING
The Taste of Adventure
CORE IDEA
Brews that bring you home, no matter where your next journey takes you
TONE OF VOICE
Cheeky | Free-spirited | Grounded
VALUES
Exploration | Pushing boundaries | Community | Quality | Expression | Experience
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