CLIENT

Hineni Toco Hills Mental Health Initiative

Hineni is a local mental health organisation created for the neighbourhood of Toco Hills in Atlanta, a close-knit community that is rooted in Jewish values. Hineni was created with a deep-seated desire to uplift and support the people of this community by increasing awareness around mental health issues and provide resources for the same.

CHALLENGE

The challenge lay in designing an initiative that  not only provided support but also changed the narrative around mental well-being. To do that we had to balance the community’s deep-rooted Jewish values while being contemporary and accessible and ensuring that everyone- from the youth to the elderly felt safe, understood and empowered to seek help.

GOALS

BRANDING

COLLATERAL

POSITIONING

As the hub of mental wellness in the Toco Hills community, Hineni offers a unique blend of culturally-sensitive education, resources, and support, delivered with the kindness and familiarity of a trusted neighbor.

CORE IDEA

Uniting tradition and mental wellness under one communal embrace.

TONE OF VOICE

SOCIAL MEDIA​

EMAIL BANNER & SIGNATURE

Check out our other work