CLIENT
Daily Giving
Daily Giving is a Jewish non-profit organization that enables every Jew to effortlessly ensure that they experience the joy of tzedakah, by automating giving $1 a day. 100% of money collected is distributed to a different Jewish nonprofit every day. This New Year campaign invites audiences to be a giver by automating their good deeds with Daily Giving.
CHALLENGE
How can we inspire Jews across the globe to experience the joy of giving tzedakah every day by signing up to be a daily giver?
GOALS
- Launch an engaging Rosh Hashanah campaign that inspires people to sign up to be Daily Givers
- Elevate Daily Giving’s brand identity
- Craft customizable brand toolkits for beneficiaries, ambassadors, and internal campaigning
- Create a social media plan for campaign rollout
BRANDING
CAMPAIGN HIGHLIGHTS
From September 10 to October 5, using a mix of print, digital, social, partnerships, and grassroots methods, we helped onboard 1,706 new contributors , increasing donations by 11%, resulting in a total of approximately $6 million to be distributed over the next 365 days.
CAMPAIGN IDENTITY
POSITIONING
This New Year, Be a Giver.
CORE IDEA
Daily Giving is proving how one can uphold the mitzvah of Tzedakah and make a significant impact on others’ lives with as little as $1 per day.
TONE OF VOICE
- Inspiring
- Authentic
- Light-hearted
ABOUT US VIDEO
SOCIAL MEDIA
AFFIRMATION CARDS
EMAIL BANNERS
LETTERHEAD
POSSIBILITIES FILM
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