Charge your Creativity
We left #NewYorkCity over the summer.
As a #creativestrategist, I am deeply impacted by the aesthetics around me. And New York City is chock-full of #creative inputs. You catch my I <3 NY drift. In NYC, my creative #energy was always skyscraper high. We lived 4 inspired years in the city. And then the pandemic hit.
Tool Time
I’m on the hunt for new tools. This is not a drill. (ba, dum, tss)
Here are 16 #tools every #marketer should have in their toolbox (in no particular order)
Hole in Won
“Let’s build a custom-designed mini-golf course.” This was the #idea I pitched to my #creative team. All the other brand activations on the table were as exciting as a cold bowl of mashed potatoes.
One problem: my boss wasn’t buying it. It took me 3 hours to convince him that my idea deserved a shot.
Word
Just as he launches his fist through the air towards the arm of his twin brother, I swoop in like Batman with only seconds to spare and manage to save the day with a simple phrase that has the power of a vibranium shield: “Use. Your. Words!”
Laugh through it
Why did the brand strategist cross the road? To reposition! I’ve led a few #creative teams over the years, and I’ve noticed a pattern that has produced
