what's top of mind at bald

Not too long ago, 2017 to be exact, I was working as a copywriter for a global advertising agency. I have this vivid memory of arranging to go into work late one morning, arranging it formally, so that I could make progress on the script I was working on...
The greatest value I believe I bring to my work as a #marketer and #strategist.... is probably how I think. But #thinking is what I often feel I...
Listening to #podcasts is one of the best ways to keep up with the fast pace of #marketing, #branding, and #culture. They're like a protein shake for...
One of my favorite #campaigns is Avis's iconic 'We Try Harder'. What I love about it is not just how counterintuitive it is to acknowledge a supposed disadvantage....
#Marketers wear many hats. At times, it can feel overwhelming. What #skills do you believe are essential for a marketer today? Here's my (partial) roundup....