what's top of mind at bald
- Posted by Anna Nurse
- on
Not too long ago, 2017 to be exact, I was working as a copywriter for a global advertising agency. I have this vivid memory of arranging to go into work late one morning, arranging it formally, so that I could make progress on the script I was working on...


- Posted by hillel@bald.agency
- on
To be a great #brandstrategist, you have to fall in #love with the #brand you're working with. How? Here's an exercise: write the brand a love song....

- Posted by hillel@bald.agency
- on
We left #NewYorkCity over the summer. As a #creativestrategist, I am deeply impacted by the aesthetics around me. And New York City is chock-full of #creative inputs....

- Posted by hillel@bald.agency
- on
"Let's build a custom-designed mini-golf course." This was the #idea I pitched to my #creative team. All the other brand activations on the table were as exciting...