what's top of mind at bald

Not too long ago, 2017 to be exact, I was working as a copywriter for a global advertising agency. I have this vivid memory of arranging to go into work late one morning, arranging it formally, so that I could make progress on the script I was working on...
To be a great #brandstrategist, you have to fall in #love with the #brand you're working with. How? Here's an exercise: write the brand a love song....
We left #NewYorkCity over the summer. As a #creativestrategist, I am deeply impacted by the aesthetics around me. And New York City is chock-full of #creative inputs....
I'm on the hunt for new tools. This is not a drill. (ba, dum, tss) Here are 16 #tools every #marketer should have in their toolbox (in...
"Let's build a custom-designed mini-golf course." This was the #idea I pitched to my #creative team. All the other brand activations on the table were as exciting...