CLIENT
Americans for Ben-Gurion University
(A4BGU)
Americans for Ben-Gurion University engages a community that is committed to improving the world by transcending political differences and championing the crucial, academic excellence of the university. A4BGU plays a vital role in support of a 21st century unifying vision for Israel.
CHALLENGE
How could we extend A4BGU’s brand guidelines in order to strengthen brand cohesion, while helping to promote the school and their upcoming events?
GOALS
- Modernise the design of their publication, Negev Connection.
- Align A4BGU collateral design to achieve a more unified brand experience across all touch points
- Craft a deeper narrative by bringing more vivid, emotional storytelling to Negev Connection.
- Create a fun and engaging way of bringing their Ben-Gurion Day celebrations to the U.S.
NEGEV CONNECTION EDITORIAL
POSITIONING
Ben-Gurion University is the beating heart of the Negev, from which the future of Israel will emerge.
CORE IDEA
As the anchor of the Negev Desert, BGU continues to strive to live up to Ben-Gurion’s vision in advancing Israel through parallel philosophies and initiatives.
TONE OF VOICE
- Modern
- Engaging
- Powerful
BEN-GURION DAY
BEN-GURION DAY SOCIAL MEDIA TOOLKIT
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