Americans for Ben-Gurion University (A4BGU) plays a vital role in support of a 21st century unifying vision for Israel by rallying around Ben-Gurion University’s remarkable work and role as an apolitical beacon of light in the Negev. Negev Connection is their bi-annual publication primarily aimed at keeping donors up to speed with news and events happening on the Israeli campus.
We had to further develop A4BGU’s brand and apply their brand guidelines to marketing collateral. How do we promote the school and their upcoming events while strengthening the brand?
Create a more sleek and modern design for Negev Connection and align A4BGU collateral design to help achieve a more unified brand experience across all touchpoints.
Boost Awareness Particularly for Negev Connection, we sought to craft a deeper narrative by bringing more vivid, emotional storytelling to the publication relative to previous editions.
WHAT WE DID
We worked closely with A4BGU as an extension of their team to refresh the brand identity.
We then applied this identity, in accordance with the already established guidelines, to a number of physical and digital brand/marketing collateral.