Americans for Ben-Gurion University (A4BGU) engages a community of Americans who are committed to improving the world, and plays a vital role in support of a 21st century unifying vision for Israel by rallying around BGU’s remarkable work and role as an apolitical beacon of light in the Negev. Negev Connect is their bi-annual publication primarily aimed at informing and keeping donors up to speed with news and events happening on the BGU campus.
How could we extend A4BGU’s brand guidelines in order to strengthen brand cohesion, while helping to promote the school and their upcoming events?
Create a more sleek and modern design for Negev Connection and align A4BGU collateral design to help achieve a more unified brand experience across all touchpoints.
WHAT WE DID
Beginning with a review of the A4BGU brand and messaging, and conducting several interviews with the A4BGU team, we designed and delivered the most recent edition of their bi-annual publication, as well as several pieces of collateral for A4BGU events.
We updated the brand visuals and colors, applying the set brand guidelines while elevating the overall look and feel.